Jordan Price

Jordan Price brings over 20 years of experience in finance, operations, and business development. A graduate of Indiana University’s Kelley School of Business, his career spans financial markets, electricity and natural gas development, and the luxury automotive industry. His background also includes four years of nonprofit executive leadership.

As Chief Operating Officer of Geula AI, a subsidiary of The H&A Group, Jordan works with teams across the organization to turn emerging technology into practical business solutions. His focus includes automating everyday workflows, improving access to data, and developing tools that strengthen marketing, leasing, and operations. He approaches this work with a broad business perspective and a curiosity about how things can work better.

Outside of work, Jordan enjoys spending time with his wife and kids, playing soccer, cycling, and learning from the wisdom and experience of others.